1. Who we are

This Privacy Policy explains how Gutful Foods (“we”, “us”, “our”) collects and uses your personal data when you use our Site or buy from us.

Data Controller: Gutful Foods, 61 Bridge Street, Kington, HR5 3DJ
Email: hello@gutfulfoods.com

2. What we collect

We may collect:

• Identity & contact: name, billing/delivery address, email, phone

• Order data: products bought, subscription status, returns/refunds

• Payment info: handled securely by payment processors (we don’t store full card details)

• Device & usage: IP address, browser type, pages viewed, cookie data

• Customer support: messages you send us (email, forms, chat)

3. How we use your data (and our reasons)

We use your data to:

• Process orders and deliver products (contract)

• Provide customer support (contract / legitimate interests)

• Send service messages like order updates (contract)

• Improve our Site and products (legitimate interests)

• Prevent fraud and keep the Site secure (legitimate interests / legal obligations)

• Send marketing (consent or legitimate interests, depending on your sign-up method and local rules)

4. Marketing

You can opt out at any time by:

• clicking unsubscribe in emails, or

• contacting hello@gutfulfooods.com.

5. Cookies

We use cookies and similar tech to make the Site work and understand how it’s used. You can manage cookies via:

• our cookie banner (where available), and/or

• your browser settings.

6. Who we share data with

We may share data with trusted providers, such as:

• e-commerce platform,

• payment processors,

• delivery couriers,

• email/SMS providers,

• analytics tools (e.g. Google Analytics),

• fraud prevention and security tools.

We only share what’s necessary for them to perform their services.

7. International transfers

If data is transferred outside the UK, we’ll use appropriate safeguards (such as recognised contractual protections).

8. How long we keep data

We keep personal data only as long as needed for:

• fulfilling orders and providing support,

• legal/accounting requirements, and

• resolving disputes.

9. Your rights

Depending on your location, you may have rights to:

• access your data,

• correct it,

• delete it,

• restrict processing,

• object to processing,

• data portability,

• withdraw consent (where used).

To exercise rights, contact hello@gutfulfood.com.

10. Complaints

If you’re in the UK and unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO).

11. Changes to this policy

We may update this policy from time to time. The “Last updated” date shows the latest version.